A community adventure lifestyle brand

The story behind our brand

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A passion to inspire people to explore more of the world, engage with others, and embrace global cultures.
Alec and Jan Forman 1977

An original overland adventure

In 1977, Alec and Jan Forman drove their Land Rover Series III across 40,000 miles, through 29 countries, in Europe, Africa, and Asia.

Navigating with only maps and a compass they ventured out with a goal to explore more of the world. A truly life-changing adventure, they experienced the delights of rugged landscapes, captivating cultures, and the warm hospitality of strangers, many of whom were like angels–guiding them along the way.

This is the story that is the foundation of our brand.

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